About Zaiqa Tea Company

Company Overview

Founded in 1996 by Haji Khalid Paracha, Zaiqa Tea Company is a prominent player in the tea industry, headquartered in Islamabad, Pakistan. With over 500 employees and a remarkable revenue of PKR 10 billion (approximately US$100 million), Zaiqa Tea has established itself as a leader in the market, offering a diverse range of products, including black tea, green tea, and herbal tea blends.

We have millions of satisfied clients.

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Packed with care

Our Purpose

Brewing Purpose with Every Sip, Zaiqa Tea's Commitment to Flavor and Growth

At Zaiqa Tea, we are dedicated to enriching the lives of our consumers by providing high-quality tea products that embody tradition and innovation. Our tea offerings are crafted from premium leaves sourced from select gardens, ensuring a rich and distinct flavor in every cup. We continuously explore and adapt to the preferences of our diverse customer base, ensuring that our product range meets the varying tastes and requirements of tea lovers across all ages.

Our Journey

Beginning with a strong local presence, Zaiqa Tea has developed a robust distribution network that spans across Pakistan, supported by our state-of-the-art factory in Karachi. We take pride in our heritage and the legacy of quality that has been passed down through generations. Our commitment to excellence has earned us a loyal customer base, and we aim to expand our reach further into international markets, aligning with our vision for sustainable growth and innovation.

Quality and Innovation

Blending Tradition with Innovation, The Zaiqa Tea Promise of Quality

Zaiqa Tea is not just about tea; it’s about the experience we create for our consumers. We prioritize research and development to introduce innovative tea blends that meet contemporary health and wellness trends. Our herbal tea blends are crafted with functional properties, such as relaxation and digestion support, making them a perfect choice for health-conscious consumers.

Our Commitment

As one of Pakistan’s leading tea brands, Zaiqa Tea remains committed to providing affordable yet high-quality products that resonate with our customers. We promise to uphold our high standards and continue innovating to cater to the evolving preferences of our tea drinkers worldwide.

Tea Culture

In Pakistan, a cup of tea means many things: an invitation to chat, a moment to unwind during a busy day, and a cornerstone of hospitality. Each cup is made with pride, transforming everyday interactions into special occasions. Zaiqa Tea captures this essence with a diverse range of black teas, including CTC (Cut, Tear, and Curl) and orthodox varieties. Our CTC teas offer a bold flavor perfect for a classic ‘doodh patti’ (milk tea), while our orthodox options deliver a more refined taste, ideal for steeping and sharing in delicate cups. For health enthusiasts, our green teas provide refreshing sips packed with wellness benefits. Additionally, our herbal blends cater to various needs, from calming chamomile for relaxation to ginger blends for digestive support. Every family has its own way of preparing tea, whether boiling milk and water with tea leaves or steeping loose-leaf tea in a pot. The warm question of “Would you like a cup of tea?” is a common greeting, especially during significant moments like arranging a ‘rishta’ (marriage), where the quality of tea reflects the family’s social grace. With over 1 kg of tea consumed per person annually, Pakistan boasts one of the highest tea consumption rates in the world. At Zaiqa Tea, we celebrate this beloved tradition, ensuring every sip enhances the rich tapestry of Pakistani tea culture.

Research & Development

At Zaiqa Tea, research and development are at the core of our mission, driving us to innovate and delight our consumers continually. Our dedication to experimenting and refining our blends sets us apart in the tea industry. The Zaiqa Tea Lab is where our team of experts collaborates to craft unique tea blends. Here, a combination of different tea grades is meticulously mixed to create the perfect fusion of flavors. Our skilled tea tasters rigorously test and evaluate each blend, ensuring that every cup delivers consistent quality, rich flavor, and exceptional freshness. By prioritizing research and development, we guarantee that each sip of Zaiqa Tea is a delightful experience, crafted to exceed your expectations every time.

Zaiqa Tea Award-Winning Quality You Can Trust!

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Pakistan Advertising Society (PAS) Award 2014 – Hot Beverages Category

Zaiqa Tea received this accolade for its groundbreaking campaign “Pyar Karan Waaran Ji Chaah,” which resonated with audiences through a poignant narrative of longing and reunion, beautifully depicted in a 65-second ad.

When we talk about Alts, we do not mean a typical business partner, but rather a team that collaborates with us daily, always there for us when we encounter difficulties and celebrate achievements. We see in Alts our best ally for success!

Mike David,

Developer

Mike David,

Developer

Mike David,

Developer

Board of Directors & Management Team #Zaiqatea

Our leadership team comprises visionary individuals who steer Zaiqa Tea towards innovation and excellence. Their collective expertise and dedication ensure that we remain at the forefront of the tea industry.

Haji Khalid Paracha

Director, Zaiqa Tea

Selina Gomaze

Assistant Director, Zaiqa Tea

Twitter

Pedrik Vadra

Manager, Zaiqa Tea

We worked with largest global brands

Zaiqa Tea has established itself as a leader in the market, offering a diverse range of products, including multiple tea blends. The company’s products cater to both domestic and international markets, reflecting its commitment to quality and customer satisfaction.